Ahead of St. Patrick’s Day (March 17), Guinness has released a series of tongue-in-cheek adverts, encapsulating the theme of sharing happiness and joy as part of the campaign, which is running under the straplines ‘Share a Smile, it’s St Patrick’s Day’ and ‘17th March, the Friendliest Day of the Year.’ The saint is widely known as the patron of Ireland, and Guinness, which is associated with this country like no other brand, celebrates the event annually for over 15 years with a bunch of activities and new products (for 2011, for example, it released a new special sauce produced in partnership with Heinz).

In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life. Here we collected both projects with a social twist, revolving around the idea of making a city a better place to live, and works with a vivid advertising component, such as branded bus shelters, giant interactive billboards and shop windows, which broadened physical borders of the cities.

Ahead of the upcoming St Patrick’s Day (17 March), brands are busy launching new products and editions to celebrate the big holiday. The Guinness beer and the Jameson whisky are traditionally considered as the most Irish trademarks, and they just couldn’t miss the date. As part of the upcoming celebration, the brands have announced two products which are totally dedicated to the holiday—HP Guinness Sauce, designed by leading London brand consultancy Bulletproof, and limited edition Jameson bottle, created in collaboration with acclaimed designer Paul Daly.

With less than 20 days left until Christmas, brands are presenting their own versions of the iconic ‘Jingle Bells’ carol, and each of them adds something special to the well-known song. Guinness GB teamed up with famous British ‘electro folk’ musician James Yuill to update the classical tune by playing on Guinness pint glasses in a pub. ‘Jingle Pints,’ the contemporary version of the 150-year old festive hit, can be heard in a new viral video, which was filmed between the musician’s Indonesian and South American trips.

Previously undefeated—winning all 19 races in her career—the six year-old race horse Zenyyatta lost her final contest against some of the world’s best male equines in  Breeders’ Cup Classic that took place on Saturday, November 5th. Not only was it a great disappointment for all her fans and trainers, that was a shocking news for all beer fans as well.

Guinness® launched the Guinness Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome «The Bus» Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football’s post-season finale and take on Bettis in a head-to-head Guinness pint pouring competition.