Heinz has commissioned Gilchrist, which is a part of the Sun Branding Solutions consultancy, with a task to handle the artwork as well as the reproduction for all its packaging materials. According to the new strategy plans, the agency will start collaboration with the Heinz design agencies in the UK and will monitor the creative activity, which involves creation of packaging for a wide range of goods, through the online graphic management tool.
“We will be introducing more efficient and effective ways of working to ensure Heinz artwork and reproduction is leading the industry standards across our wide portfolio of brands”, said Kim Robinson of Heinz Central Marketing.
“Being responsible for the graphics and repro for a number of household brands, such as Heinz Beanz, is absolutely fantastic,” noted Sue Saunders, Gilchrist business unit director.
The decision was taken in the view of centralizing the Heinz graphics management in order to reduce costs. This will also help to drive new products to the market faster than it was before.