On February 17, Sweden-based clothes brand Hennes & Mauritz AB introduced its new collection of unisex clothing for both men and women as part of its involvement in Fashion Against AIDS program aimed at raising awareness of HIV/AIDS and preventing its further spread. To learn more about the campaign, visit the dedicated website at www.designersagainstaids.com

While Walmart is launching an eco-focused Geo Girl make-up line for 8-12 year-old girls, H&M pays tribute to sustainability with its Conscious Collection, an ongoing range for women, men and kids, made from environmentally adapted and greener materials. Last month, H&M also created a new line dubbed Waste, made up of several different fabrics from pieces, which were left over from their capsule collection with Lanvin, and the new addition continues the retailer’s strive to be eco-friendly.

The famous Swedish fashion retailer H&M, which has stores all around the globe, can makes of fashion bloggers come true. To prove it, the company has collaborated with fashion blogger since 2007 Elin Kling, who previewed the autumn/winter 2010 collections on H&M’s website. This is the first-ever H&M’s partnership of this kind, and it gives hope to others who dream of stepping out of digital world of blogs and have his or her designs turned into real apparel ‘of cloth and buttons.’

H&M has made something very fresh for those who know fashion and just love guessing games. Ahead of the New York fashion week (September 9-16), the global clothing chose a new way of introducing designers, who are going to collaborate with the label within the coming months. H&M launched a great campaign titled «Designer Collaboration 2010» and based on a series of cryptic spots, inviting to guess the disguised, still internationally famous personalities featured in them.