Gap is rolling out the holiday extension of its “Back to Blue” campaign launched earlier this fall. The Xmas push taglined “Make Love,” is all about returning to the things that matter most in our lives—genuine love, respect, compassion, admiration and caring. The new U.S. campaign, starring cultural icons and activists, encompasses prints and outdoor ads, direct mail, social and cinema ads as well as new digital content unveiled on a daily basis.
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Campari is fusing geography and holidays for its 2014 calendar, fronted by Hollywood diva Uma Thurman and photographed by fashion photographer, Koto Bolofo. The 15th consecutive edition, «Worldwide Celebration,» explores authentic traditions of 12 different countries through their 12 unique festivals.
Want to see how the holiday moves across the globe? Google invites the global audience to visit the dedicated website www.google.com/santatracker to follow the iconic character as he travels to various countries. In addition to tracking, which begins in three days, the destination provides an insider look into Santa’s village, where users can play a number of games and meet interesting elves while exploring a plethora of fun activities.
Diesel mixed magic and psychology this season to help a group of young guys and girls reveal their true Christmas morning feelings they used to experience when they were little kids. The brand launched the Magic of Christmas promotion on its website, where it has posted three videos starring young Diesel fans who were hypnotized to act just like they were 5 years old. Believe it or not, all the reactions in the videos are real, Diesel says.
Do you want some silence these holidays? Sit quietly and rest on your cozy couch? With all the families dinners with talkative aunts and noisy nephews this would be a difficult thing to do. KFC is here to help you. The fast-food chain has launched a festive menu in the USA and released a series of humorous ads by Draft FCB Chicago to promote the new offerings.