Fabergé is celebrating the egg season, Easter, in New York with the rollout of a campaign that features egg creations designed by recognized talents. The legendary French jewelry house has installed 200+ giant eggs, each designed by a different artist, around the five boroughs of the city and invited people to spot them for a chance to win prizes from the brand.
Fabergé, the famous jewelry house, is launching a promotional digital-portrait installation Fabergé Cinescope at London’s Harrods ahead of Easter. From April 1 through April 21, the holiday-themed pop-up exhibition as well as the interactive lounge will be immersing visitors to the department store into the atmosphere of Victorian times.
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends. The idea of the campaign developed by BBH China builds on the fact that because of the one-child policy in China, having female friends is the only possible way to have “sisters.”
In the season of love and proposal making, Pizza Hut is urging fans to tie their lives with the chain forever and win a lifetime supply of free pizza. As part of the promotion, the brand has created a micro-page on the OkCupid platform, one of the top international dating sites, where all volunteers may try their luck with Pizza Hut.
Following in the footsteps of alcohol brands like Hendrick’s Gin, Jack Daniel’s and Luksusowa, the non-FMCG brand San Antonio Tourism has released its men’s guide dedicated to the romance code of a true gentleman. San Antonio, Texas (also known as the City of Yellow Roses) is considered one of the top 10 romantic places in the U.S., and with just two weeks left before V-Day, the city set to promote itself proactively among the men who are in charge of selecting the right destination for the Valentine’s weekend.
As part of its 2014 Valentine’s Day campaign in Japan, Godiva asks customers to use good old facial language instead of fingers to send a message of love to their dear ones. The chocolate brand has teamed up with Saatchi & Saatchi Fallon Tokyo to let the traditionally reserved Japanese express their emotions freely and forget about common “poker face” expression at least for the festive period.
Coca-Cola has released a heart-warming short documentary which is dedicated to the joy of the family reunion on the Lunar New Year in China. A great number of parents there have to work and live as migrants in bigger cities to support their kids financially, so the holiday is the only short period of time they can see each other. The “Home Alone Kids” film narrates the story of three families from Longsheng, Guangxi Province that reunite after long months of living apart.
After taking a deep breath after the Christmas frenzy, we’re to get ready to another big holiday as St. Valentine’s Day is just around the corner. To add more fun to the process of choosing the right gift for the loved ones, Tiffany & Co. has launched a dedicated Facebook app, “Love, Tiffany,” that features a range of jewelry pieces along with a heartwarming animation and wise words.