holidays

Stella Artois Saves Trees at Christmas

Stella Artois is helping The World Land Trust to preserve one of the World’s most important natural habitats, protecting trees and wildlife. The new viral marketing effort, an augmented reality Christmas e-card, developed by Bright Spark Digital on the company’s request, will contribute to saving Nature. The ‘Send a Card, Save a Tree‘ campaign is aimed at saving million rain-forest trees.

Continue reading →

Ferrero Spends £5 Million On Christmas Advertising

Ferrero is totally ready for Christmas in UK. The famous chocolate brand has launched a £5 (approx. $8.4) million 360° advertising campaign to remind the consumers of its products and make the holidays sweeter. For three festive months, staring with October, the brand is promoting its iconic products including Ferrero Collection, Ferrero Rondnoir and Raffaello by Ferrero. The number of buyers is expected to grow up to over 16 million.

Continue reading →

Tuborg Julebryg: Happy New Beer!

The blue and white advertisement is a long-standing winter tradition for Tuborg. The idea of giving the cans and bottles these two colors originated from a famous animated beer commercial with Santa Claus in blue clothing, which was launched in 1980 and had a great success. The TV-ad turned to be so extremely  popular that for Christmas 1981 the company devised the special Tuborg Julebryg (Tuborg Christmas Brew), a bottom-fermented, wiener beer brewed on lager, münchener and caramel malt with tasty English liquorice. It is a seasonal beer, which is present on the market for only 6 weeks every year and proves to be one of the best selling beers of the brand.

Continue reading →