The “Jingle Bells” tune, the most popular festive melody, seems to have more covers than any other Christmas song. Last year, Guinness released its own version of the iconic tune, played on bottles, and now is the time of Victoria’s Secret to present its own rendition of the well-known Christmas anthem.
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It was not an easy year for Old Spice Man, as he fought with Fabio in summer to reclaim the crown and flew to distant exotic places to promote the new scents, but it doesn’t mean that he is worn out and hasn’t got anything special for his dear fans this Christmas season. Now, Isaiah Mustafa has become Old Spice MANta Claus and is going to make everyone on the globe happy these days by sending presents to all 7 billion people. You say it’s impossible? Watch the earlier videos of the campaign and you’ll change your mind—this man can do everything. Really.
Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by Arnold Worldwide in Boston, with the “It’s not what’s under the tree that matters, it’s who’s around it” tagline. The Brown-Forman Corporation’s brand believes that the new ‘barrel tree’ approach will touch people’s hearts for years, and will become as iconic as Coca-Cola’s Christmas elements. “We hope it will be the start of a new tradition,” tells Carmen D’Ascendis, director of global marketing for Jack Daniel’s at Brown-Forman in Louisville, Ky, to The New York Times.
Fashion brands have a double task this cold season, they are releasing new collections and are rolling out Christmas campaigns at the same time. Tommy Hilfiger has teamed up with New York-based agency Laird+Partners to develop a new integrated multi-platform promotion entitled ‘Holiday Par-tay,’ revolving around the family theme and invites to share joy and happiness, sending it “from our house to yours.”