Unilever has released its new Sustainable Living Plan focused on minimizing the environmental impact of the company’s brands. The program will be rolling out for the next 10 years and will help the company produce more sustainable products and as well as reach a set of economical targets. Unilever CEO Paul Polman unveiled the plan in London, Rotterdam, New York and New Delhi at the same time on November 15 and noted that the new plan is to “create preference for our [the company’s] brands.”

The new program, which has been developed for 12 months, is detailed on the dedicated section of the corporate website. Visitors to the hub can learn more about Unilever’s drive to improving health and well-being, reducing environmental impact and enhancing livehoods. They also can explore the environmental impact of the company’s products with the help of the Product Analyzer, which shows the greenhouse, water and waste impact of a selection of Unilever’s product across the lifestyle.

The Company refused to shed light on the economical aspect of the program, which includes around 50 goals. The Unilever Sustainable Living Plan will result in three significant outcomes by 2020:

• Help more than a billion people improve their health and well-being
• Halve the environmental impact of their products
• Enhance the livelihoods of hundreds of thousands of people in their supply chain

“This is not a project to celebrate, but a business model to implement. The consumer wants [action on sustainability], the retailer wants it, and it often results in innovation and in lower costs. But we don’t have all the answers. We will all have to work together—Pepsi will have to work with Coke, the US will have to work with China and Greenpeace will have to work with WWF,” commented Polman.