Dove is bringing together the nation’s most influential women and girls’ organizations to launch the Dove Movement for Self-Esteem across the USA to provide women everywhere with opportunities to mentor the next generation and celebrate real beauty. This initiative follows the Campaign for Real Beauty, started by Dove as a global conversation about the need for a wider definition of beauty.
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Every culture has its unique traditions of conquering a woman’s heart. AXE teamed up with the Funny or Die website to find it out what helps win ladies in different parts of the world. Two guys, Trey and Julius, embarked on a long global journey to participate in a number of bizarre challenges, which are dating back to the Middle Ages or even earlier periods. The guys had a really tough time during the tests, and now their adventures are showcased in a series of 3-minute episodes under one title “World’s Manliest Rituals.”
Unilever unveils two new designs developed by the prestigious Argentinean agency, Pierini Partners, for Rexona, one of most popular products on the global antiperspirant market. The visualities for the brand’s new lines, Rexona Teens Music Fun and Rexona Adventures, encompass the spirit of active life and young generation with their vibrant palette and smart graphics.
This November, Lynx (which is another name for AXE in some countries) is opening the doors to its Australian resort, designed only for straight men, which are sure to appreciate mud wrestling, hot massages and wake up calls from «friendly and flexible» girl staff with gorgeous bodies and deep sexy voices. The Lynx Lodge, which is defined as the «ultimate man-cation destination,» is going to become the most wanted place to spend time before Christmas in an only-male-friends company.