Unilever is adding ‘surprises’ to two-pound boxes of its new Omo stain-fighting product in Brazil. Under the new promotion, «Try Something New With Omo», which comes as a part of its international «Dirt is Good» campaign, the brand ‘implants’ a GPS device into the regular box, which makes it possible to ‘track’ the buyer and offer him or her nice prizes.
household detergents
Lynx-AXE has launched its new campaign, “Wingman Academy,” dedicated to those who know what real male friendship and support are. The spots, hosted on Facebook brand page, feature actor and comedian Russell Kane, who stars as a head of training center for aviation cadets and ‘teaches’ them how to keep their body dry even when the hottest ladies are around. Under his guidance, the Lynx product helps the military group achieve stunning results and maintain unruffled composure (almost) even when several gorgeous ladies in gold panties are a cm close to them. That’s what real military bearing means.
On July 2, Unilever published its sustainable paper and board packaging sourcing policy as part of its commitment to double the size of the business while reducing its environmental impact. The policy outlines the company’s ambitious goal to work with its suppliers to source 75 per cent of its paper and board packaging from sustainably managed forests or from recycled material by 2015, rising to 100 per cent by 2020.
SapientNitro, a customer experience company, unveiled the world’s first smile-activated vending machine —an ice cream truck for the digital age —for Unilever. This ice cream vending machine is an industry-leading innovative brand experience and part of Unilever’s new ice cream mission to encourage people everywhere to share life’s small moments of happiness.