It’s not an easy thing to make long-term predictions as to consumers’ interest, but some giants in the media sphere are not afraid of being prophets and shaping the future. ESPN, the sports broadcaster, Mindshare, the WPP-owned network, and Unilever, released «Media 2015: The Future of Media«. It tells how the buyer habits are going to change in the next five years.
household detergents
The Axe brand has launched a new campaign in the Russian Internet aimed at young men who are not brave enough to ask girls for a phone number. With Axe they can feel completely free to come up to any lady and get her attention. The interactive project is located here, at phone.axeeffect.ru, where the consumers can find profile of 5 stunning young women and start a sweet conversation with any of them.
Kleenex loves holidays, especially Christmas. The brand has recently introduced the new festive packaging for its tissue cartons, illustrated on the basis of Betz White’s works, and now decided to add a couple of new designs made by Beth White (note the difference in names of the artists) to the line.
Earlier this year, yet in spring, author, designer and green crafter Betz White was approached with a request to design Christmas boxes for Kleenex. To create new festive packaging they took photos of sweet artwork pieces created by the talented and creative artist and reproduced them on the cartons.