A man and a woman, conception of a fetus, nine months of pregnancy, a newborn. This is a standard scheme of how human babies have been coming into this life for ages. Now, when technologies are constantly reformulating our everyday lives, are they also reaching out into the basics of our existence, the way we develop from the very first day after the fusion of gametes? How can women make the most from their pregnancy and make it a yet more remarkable experience? How is the baby’s life in the very first days getting enhanced by science and gadgets? The next generation will be not just influenced by tech, it is already born with tech as part of its DNA.
The well-known brand Huggies, which impressed the public with its trendy denim-style diapers last year, has released a new commercial from the ‘Huggies: Little Movers’ series. The new addition is about an adventurous journey of a little boy, who rocks a usual boring party. The hilarious advert, which reminds adults of how fun the life of a baby can be even within a limited apartment space, was developed by the creative team from JWT New York, directed by MJZ‘s Fredrik Bond, with visual effects by MassMarket.
Kimberly-Clark’s Huggies® announced it has awarded its first-ever MomInspired™ grants to 12 entrepreneurial moms to help fund and resource their innovative, real-world product ideas. Launched earlier this year, the Huggies MomInspired Grant Program was created to provide the resources and seed capital for moms to either turn their great ideas inspired by personal motherhood experiences into successful businesses or help take their existing businesses to the next level.
Huggies teamed up with JWT Entertainment (a unit of JWT London, the agency behind the kid in denim diapers) to create a project dubbed “Huggies Little bundle of laughs” for mothers- and fathers-to-be as well as actual parents to have fun and a good laugh, while sharing stories about their experience of expecting a baby.
Huggies, a brand committed to babies’ needs, is excited to give babies a voice like never before by launching the first-ever site for babies, by babies. Kiddos are going gaga over highchaircritics.com, skipping naptime and snack time at the chance to finally focus on what matters most—who wore the onesie best and what toddler tunes are currently topping the charts.
Kimberly-Clark Corporation teamed up with celebrity Mom and fashion icon Rebecca Romijn to kick off the release of the Huggies Little Movers Jeans Diapers, designed for parents looking to provide a fashionable twist to their child’s wardrobe this summer. The new diaper is the first of its kind available in the United States and is available nationwide for a limited time from June through July 2010, where diapers are sold.