Kimberly-Clark Corporation teamed up with celebrity Mom and fashion icon Rebecca Romijn to kick off the release of the Huggies Little Movers Jeans Diapers, designed for parents looking to provide a fashionable twist to their child’s wardrobe this summer. The new diaper is the first of its kind available in the United States and is available nationwide for a limited time from June through July 2010, where diapers are sold.

«Jeans have always been a Mommy fashion must-have, but now it’s time for their little ones to steal the style,» said Stuart Schneider, senior brand director of Huggies. «The design helps babies stay trendy while keeping dry with the same revolutionary design and proven leakage protection that moms have come to know and trust from the Huggies brand.»

Huggies Jeans Diapers feature a fashionable blue denim design, providing parents and little ones everywhere with a trendy way to express their personal styles. First launched in Israel in 2007, Huggies Jeans Diapers have been a success in more than 20 countries around the world including Russia, South Korea, Mexico, Singapore and many more.

The release of the fashion innovation in North America will include a comprehensive integrated marketing program that will stop moms in their tracks and inspire them to purchase Huggies Jeans Diapers. Utilizing the same tactics as a fashion brand, the team is incorporating a mix of marketing elements that include fashion shows, celebrity partnerships, social media, public relations, digital and e-commerce partnerships, TV, mall and Internet advertising, as well as highly visible and unique in-store displays and cross promotions.

Follow Huggies brand on Twitter (www.twitter.com/huggies) and become a fan on Facebook (www.facebook.com/huggies) to chat with other parents and find out about Huggies brand offers.