Magnum can be proud of its rich advertising background—last year, the brand released a gorgeous spot by Brian Singer featuring Benicio del Toro, at this year’s Tribeca Film Festival it presented a series of vignettes created by Karl Lagerfeld, and now Unilever Canada is one the lookout for Magnum heir in its new advertising push. The campaign developed by Ogilvy & Mather to promote the ice cream’s six-flavour range launching in Canada this month, was kicked on the dedicated website and Facebook page.

April 21 will be a night of super-premium premieres as the red carpet rolls out during the Tribeca Film Festival (April 20—May 1) for the debut of an original film series by Karl Lagerfeld, starring Rachel Bilson, marking the U.S. introduction of Magnum® ice cream. Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to viewers around the world on Magnum’s Facebook page.

The Swiss design agency allink.creative has created new packaging for the local ice-cream brand Fun Cornets. The decision to refresh overall look and feel of the brand was in line with the introduction of a new product recipe.

The old design that featured a typical 90’s look was extensively overhauled to meet more sophisticated expectations of today’s consumers in Switzerland.