As part of its Sustainable Living Plan, announced earlier in 2010, Unilever is rolling out two eco-friendly retail solutions in NYC: a solar-powered ice cream freezer for outdoor sale and super energy-efficient cabinets for indoor retail spaces.
Magnum is inviting its fans to make a customized ice-cream using its newly launched mobile web app, developed by Karmarama. The app allows users to craft an ice-cream, based on their own tastes and inspirations, share their creation with friends on Facebook and even get rewards at Magnum’s Pleasure Stores across the globe.
Nestlé is working on improving its ice cream. The company scientists have been collaborating with the Institute for Snow and Avalanche Research in Switzerland (SLF) to examine the microscopic ice crystals found in both snow and ice cream. They used the same specialized technology avalanche experts use to study snow.
Magnum can be proud of its rich advertising background—last year, the brand released a gorgeous spot by Brian Singer featuring Benicio del Toro, at this year’s Tribeca Film Festival it presented a series of vignettes created by Karl Lagerfeld, and now Unilever Canada is one the lookout for Magnum heir in its new advertising push. The campaign developed by Ogilvy & Mather to promote the ice cream’s six-flavour range launching in Canada this month, was kicked on the dedicated website and Facebook page.
April 21 will be a night of super-premium premieres as the red carpet rolls out during the Tribeca Film Festival (April 20—May 1) for the debut of an original film series by Karl Lagerfeld, starring Rachel Bilson, marking the U.S. introduction of Magnum® ice cream. Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to viewers around the world on Magnum’s Facebook page.
The Swiss design agency allink.creative has created new packaging for the local ice-cream brand Fun Cornets. The decision to refresh overall look and feel of the brand was in line with the introduction of a new product recipe.
The old design that featured a typical 90’s look was extensively overhauled to meet more sophisticated expectations of today’s consumers in Switzerland.