April 21 will be a night of super-premium premieres as the red carpet rolls out during the Tribeca Film Festival (April 20—May 1) for the debut of an original film series by Karl Lagerfeld, starring Rachel Bilson, marking the U.S. introduction of Magnum® ice cream. Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to viewers around the world on Magnum’s Facebook page.

«Karl Lagerfeld’s creative vision has always inspired me, and this series brings his concept of pleasure to life,» said Rachel Bilson. «The films capture the indulgence and luxury of Magnum ice cream. My character believes that a day without pleasure is a day lost, and that’s a perfect representation of the Magnum lifestyle—and my personal philosophy, too.»

In the sensory-rich films, Rachel Bilson plays the heroine in three distinct vignettes. ‘Photo Mood’ features her as an annoyed famous model who finds the pleasure she’s been seeking in the form of a smooth and delicious Magnum ice cream bar. ‘Applause’ stars Rachel as a world-renowned prima ballerina who, when unexpectedly faced with an over-zealous throng of fans and the amorous embrace of her boyfriend, played by internationally renowned model Baptiste Giabiconi, evades them all to savor a moment for herself by enjoying a Magnum bar. In ‘Art Class,’ Bilson is an art student obsessed by her strong desire for a Magnum ice cream bar, and is then inspired to create a beautiful work of art as she satisfies her craving.

The first trailer of the films will post on the Magnum ice cream Facebook page on April 19, ahead of the films’ premiere during the Tribeca Film Festival and on Facebook.

Rachel Bilson also appears in global print and television advertising. The print ad, which debuts in May, is shot through the creative lens of Karl Lagerfeld and brings the pleasure of enjoying Magnum ice cream to life in the high-style manner for which he’s famous. This campaign will showcase striking visuals of  Bilson with decadent Magnum ice cream bars. The television spot will debut in late April.