Unilever ‘Shares Happy’ Via Its Smile-Activated Ice Cream Vending Machine

SapientNitro, a customer experience company, unveiled the world’s first smile-activated vending machine —an ice cream truck for the digital age —for Unilever. This ice cream vending machine is an industry-leading innovative brand experience and part of Unilever’s new ice cream mission to encourage people everywhere to share life’s small moments of happiness.

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Baskin-Robbins Launches New Animated Summer Advertising Campaign

Baskin-Robbins unveiled a new, multi-million dollar animated advertising campaign that highlights the brand’s position as the leader in ice cream flavors by focusing on how interacting with Baskin-Robbins products brings out the best in everyone.

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Nestle Drumstick Seeks Dynamic Young Heroes

This summer the Nestle Drumstick brand is celebrating young people who have accomplished amazing things – both large and small. Beginning May 14, 2010, adults can nominate outstanding kids as part of the Nestle Drumstick brand Heroes Contest.

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DOVE Ice Cream Miniatures Launches the “My Mini Moment” Contest

Mars Chocolate North America announced the launch of DOVE® Ice Cream Miniatures “My Mini Moment” contest. Just in time for Mother’s Day, DOVE® Ice Cream is asking women to share their favorite mini moment of escape for a chance to win a sensational mini-grand prize. Women are invited to enter the contest between May 3, 2010, and June 7, 2010.

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Nestlé Brings Real Back Into Dairy

Anthem Worldwide created compelling and consistent brand experiences for Nestlé Canada Inc. and helped bring Nestlé Real Dairy “Natural Ice Cream” positioning to life in Canada with new packaging designs that clearly differentiate the brand within the category.

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Pearlfisher Creates New Ice-Cream Brand Cornelli

Pearlfisher has created the brand identity for new Lebanese ice-cream brand Cornelli and the identities for the 11 sub-brands under the Cornelli umbrella.

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Benicio del Toro Prefers Magnum Gold Ice Cream to Pure Gold

Magnum Gold Ice Cream has launched a great campaign featuring Oscar-winning Puerto Rican actor Benicio del Toro and actress Caroline Correa. The celebrities presented the new product, a perfect blend of vanilla and caramel in «crackling golden dipped milk chocolate«, at the El Principal restaurant on April 8, 2010 in Barcelona, Spain. They also starred in a new commercial directed by Brian Singer (Valkyrie, Superman Returns).

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SNICKERS Ice Cream Launches Ultimate ‘Chillin’ at Training Camp’

Mars Chocolate North America announced the launch of SNICKERS® Ice Cream «Chillin’ at Training Camp» Sweepstakes, offering sports fans the chance to win an all-expense paid trip to a 2010 NFL training camp of their choice, where they will get exclusive one-on-one time with an NFL player.

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Nestle Presents New Fall Desserts for “48 Kopeykas”

Nestle is broadening the scope of their 48 Kopeykas ice-cream line with a new product named “Best Desserts”. The key concept is “refined home dessert for a family party”.

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