Starbucks Will Launch Its Stores in India Starbucks has announced a venture partnership with Indian Tata Global Beverages to open their first store in India by August. The world’s second-fastest-growing major economy, after China seems to need premium-segment coffee chains. Continue reading →
7UP India Celebrating ‘UPtimistic’ Attitude to Life’ PepsiCo India has signed Bollywood star and brand ambassador, Sharman Joshi to promote its 100% natural lemon flavored drink, 7UP and its popular sub-brand Nimbooz ‘UPtimistically.’ Continue reading →
Smirnoff Chooses India in a New Ad Campaign Smirnoff runs a new ad campaign in India seeking for ‘heros’ and ‘screamers’ within its target audience of young males. Continue reading →
adidas Will Be Selling $1 Shoe in India adidas has unveiled its plans to launch a shoe costing one dollar a pair and called USD1 to reflect the marketing idea—in India. The same project didn’t work in Bangladesh last year but adidas claims that it would be successful on the growing Indian market. Continue reading →
Coca-Cola India Is to Invest $2 billion into the Country’s NARTD Beverage Market Coca-Cola system in India has announced it will invest US$2 billion over the next five years, beginning in 2012, into the Indian nonalcoholic ready-to-drink (NARTD) beverage market. Continue reading →
Google Provides SMBs in India with Free Web Sites Google India has announced a new initiative offering a free one year top-level domain (TLD) registration and website hosting services to small Indian businesses to launch a website. Continue reading →
Blue Marlin Embraces Cosmic Energy for Cadbury Bournvita to Let the Shakti Shine International integrated brand design agency Blue Marlin has created vibrant new 2D and 3D packaging to kickstart the relaunch of Cadbury Bournvita in India, which begins this month. Continue reading →
Coca-Cola Restoring a Lake in India and Launching Electric Trucks in the USA As Energy Efficiency and Climate Protection are important focus areas that make up Coca-Cola’s Live Positively platform, Coca-Cola works on achieving its goals worldwide. Continue reading →
Philips Has Launched an Interactive Music Experience Featuring Metropole Orchestra Philips has launched ‘Obsessed with Sound’, a new interactive audiovisual online experience. The campaign, which promotes the quality of the Philips audio range and embraces 11 markets, was created by Tribal DDB Amsterdam. Continue reading →
Re-design of Asian Paints Re-Affirms Leadership in Contemporary Decor Asian Paints is India’s largest paint company and is ranked amongst the top ten Decorative Coatings companies in the world—its reputation comparable with the best in terms of both innovativeness and reliability. Over time its name has become synonymous with the joy of home decor creation. Continue reading →