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The most fashionable country on Earth and its global influence

French chic, Italian grace, Japanese modesty — it is almost senselessly to focus on these stereotypes in modern relations […]

Posted on 11/30/201502/27/2018 FashionTrends

Reality vs. Social Media: the story of Essena O’Neill, the model with rebellious heart

As we are not tired to repeat, we don’t support defining people by numbers, the usual thing in […]

Posted on 11/17/201502/27/2018 FashionTrends

Mamas of new era as the most demanding and grateful target audience

Times of quick soups and promising miracles cleaners are slowly but surely fading into the past. Digital Era […]

Posted on 11/06/201502/27/2018 Consumer InsightTrends

#PolishGirl: absolute Instagram leaders and global branding

If to ask anyone who are the most active on Instagram teenagers, answers can be Chinese, American, maybe Brazilian […]

Posted on 10/26/201502/27/2018 Consumer InsightSocial MediaTrends

Instagramania: a portrait of typical brand fan

Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. It was our hypothesis, and the goal of Popsop Research was to prove or refute it.

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Posted on 10/16/201502/27/2018 Consumer InsightMarketingSocial MediaTrends

Seven major redesigns in June 

Alitalia, Spotify, Quora and Oculus have got new visual identity, while Netflix and Instagram have redesigned their websites. LinkedIn’s Pulse app has gone through redesign too.

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Posted on 06/17/201506/24/2015 Design

Top smartphone apps of 2014: Nielsen’s overview

As part of its annual Nielsen Mobile Netview 3.0 study, the market research company has analyzed what smartphone applications and operating systems were popular in the U.S. in 2014.

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Posted on 01/09/201501/13/2015 Social MediaTechnology

Mazda Canada intriguing followers on Instagram with collage-like magazine covers

Last week the car brand Mazda teamed up with the Toronto-based office of the advertising agency JWT to launch an unprecedented digital campaign on Instagram. The aim was to introduce a new MX-5 Roadster model in Canada to young 18-to-35-year-old drivers and engage them in a natural yet entertaining way.

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Posted on 08/21/201408/21/2014 MarketingSocial Media

Heineken highlights romantic connection between gay people with Instagram hearts

Heineken is celebrating the Gay Pride Month with a multi-platform campaign dubbed “Like for Love” by Wieden + Kennedy. The brand’s Instagram account features a series of photos of actual gay couples posing against vibrant mono color background—one of the colors in the rainbow.

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Posted on 06/26/2014 Social Media

Selected Instagram photographers to showcase their best shots at Cannes Lions 2014

Instagram is teaming up with The Cannes Lions International Festival of Creativity (June 15-24) for a new effort that is supposed to celebrate the vibe of the world. The photo-sharing service is inspiring people across the globe to contribute to the project for a chance to get their pictures featured at La Galerie d’Instagram in Cannes.

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Posted on 06/02/201406/02/2014 Social Media

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