Adidas starts a new chapter in the history of customization with a new application that lets consumers feature their favourite pictures right on their shoes. The app will work with the pictures uploaded to Instagram.
Heart Research UK has offered an alternative way to discard unwanted and disturbing memories about the past relationships. Ahead of Valentine’s Day, the organization launched an unconventional auction, #InstaHeartAuction, where people could trade the stuff their «exes» gave them in the times of romance.
IKEA Norway uses a new compelling method to drive awareness of the 2014’s product catalogue in social media. The furniture retailer launched a campaign by Oslo-based agency SMFB that motivated customers to take photos of the catalogue pages featuring their favorite pieces and then share them on Facebook and Instagram.
Using the same technique as behind the Coca-Cola’s “Wearable movie,” Lexus has recently produced a promotional video for its new 2014 Lexus IS F SPORT out of users’ Instagram photos. To make the so-called LexusInstafilm possible, over 200 Instagramers were invited to a “WorldwideInstameet” at Angel Stadium in Anaheim, Calif.
If you missed the news (http://bit.ly/V7uCh3), you have until January 16th to delete your Instagram account, or you’re automatically opted-in to their new terms of use, which allows Instagram and its Facebook overlords to use your content for commercial purposes without your permission or consultation.