A year after YouTube asked people from all around the globe to contribute to making the ‘Life in a Day’ crowdsourcing movie, Intel Corporation and Toshiba America Information Systems Inc. issued a call encouraging Internet users to participate in developing the state-of-the-art social film project dubbed ‘Inside.’ The blockbuster thriller starring Emmy Rossum (‘Phantom of the Opera’) and directed by D.J Caruso (‘Eagle Eye’) and Oscar-winning cinematographer Mauro Fiore (‘Avatar’), will be created in line with the previously launched Intel’s ‘Visual Life’ campaign and its numerous advertising pieces revolving around the escape theme.

On June 16, Intel launched ‘The Escape,’ an immersive, interactive thriller which allows its YouTube audience to take part in the adventure. Combination of interactive game and social networking on Facebook are the key features of the unprecedented advertising film, which is a part of the Intel’s global ‘Visual Life’ campaign. This is the way Intel introduces the visual benefits of the 2nd Generation Core processors. 

On June 7, Intel Labs interacted with media, academia, partners and consumers at the 9th annual Research arranged by the company to review and discuss its news and highlights. Justin Rattner, the chief technology officer of the one of the world’s 50 most innovative company, unveiled more than 35 innovative research projects underway that will help transform the future of computing science.

Any big idea, which helps a company flourish and establish intimate ties with consumers and pushes it forward in the industry, has a team of professionals behind. In this review based on the Fast Company’s diverse list of The 100 Most Creative People in Business 2011, we at Popsop celebrate creative geniuses in top international businesses including Apple, Google, Levi’s, Nike, PepsiCo and more who reinvent strategies of their companies and introduce new groundbreaking solutions that change the world in a certain way.

Usually, brands put the focus on positive things while promoting its products, but sometimes they decide to forget about sweet things and dare to come close to the line, which divides the gritty criminal world and the life of model citizens—of course, only in advertising, not when doing business. Humorous or ironical advertising campaigns featuring robbers, spies, thieves, corsairs, undercover agents, peace-breakers and all sorts of baddies (barring cruel dictators) as well as their victims are showcased in this review.

‘Catch them young’ is thought to be the secret motto of all companies and brands, but as their activity proves, they are not only establishing strong ties with younger consumers from early years of their life to make them used to buying a particular product, but also support their creativity, encourage to develop eco-friendly attitude and start making contributions to the world though participating in a range of social projects devised or supported by brands. Today, we at Popsop are delving into answering the question of what marketing efforts attract representatives of Generation Z (born 1991-2002) and to some extend Generation Y (born 1981-1990).