Russian subsidiary of Interbrand, the leading global agency in creating and managing brand value, in cooperation with the Kommersant DENGI weekly, announces the publication of its annual Best Russian Brands 2010 lead table. It is the fifth year that Interbrand research in Russia has helped to define the top 40 national trademarks that create and retain high value in today’s competitive marketplace.
Coca-Cola, IBM, Microsoft and Google lead Interbrand‘s 11th annual ranking of the «Best Global Brands.» Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list.
By Bertrand Chovet, Managing Director & Partner at Interbrand, Paris
These thoughts were initially presented at Green Unplugged: Communicating Sustainability in London, June 7th.
As brands continue to recognize the positive impact that sustainability has on long-term brand value, they’ve been taking action to reduce waste.