Louis Vuitton explains the Art of Gifting in a new promotion designed to introduce the brand’s Holiday 2013 catalogue. Unlike the Art of Packing video series, the new effort is designed not to teach consumers some real practical skills, but just to showcase an adorable selection of new luxury goods, from iPhone cases and scarves to bags and ties.
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Johnnie Walker has released a new strikingly beautiful video featuring glasses to raise awareness of how dangerous drinking and driving can be. The 90-sec spot sees whisky glasses that, driven by magic, build up a race car and then shatter into a million sharp pieces. The Glass Car video by Iris Singapore and director Russell Appleford is launched to support the brand’s new effort, Join The Pact, inspiring consumers to sign a pledge to never drink and drive.
LVMH is launching the LVMH Young Fashion Designer Prize, an international competition to discover and support the designers of tomorrow. The global luxury group will be offering a once-in-a-lifetime opportunity for young professionals in design—the winners will get guidance from fashion gurus and money to realize their full potential.
Electrolux is launching the 2014 installment of its international design competition, Electrolux Design Lab, aimed to find cutting-edge concepts for improving our homes. Tapping into the fast growing trend of making our living spaces greener and benefitting to our body and mind, Electrolux has announced that the theme of the next year’s contest is “Creating Healthy Homes.”
Unilever’s Project Sunlight inspires consumers to adopt sustainable lifestyles for a brighter future
Building on its Sustainable Living Plan, Unilever is rolling out a new initiative aimed at encouraging people across the globe to make sustainable consumer choices for the common good. The philosophy of the movement dubbed Project Sunlight focuses on the commitment to preserve the nature for next generations. The program that motivates people to care more about the environment to make the world a better place for their children is launching today, November 20, on Universal Children’s Day, in Brazil, India, Indonesia, the UK and the US.
Campari is fusing geography and holidays for its 2014 calendar, fronted by Hollywood diva Uma Thurman and photographed by fashion photographer, Koto Bolofo. The 15th consecutive edition, «Worldwide Celebration,» explores authentic traditions of 12 different countries through their 12 unique festivals.