Yesterday, the tech powerhouse unveiled iPad Air, the 5th version of its flagship tablet device since it’s debut in April 2010. The updated product is 28 percent lighter and 20 percent thinner than the previous iPad with the same 9.7-inch Retina display. Along with the full-sized version of the tablet, Apple updated the iPad mini.
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On the heels of Nike’s new FuelBand launch, adidas unveils its own wristwatch-like motion tracker, miCoach SMART RUN, designed to analyze the running performance of the wearer. The device from the German powerhouse is focused solely on running activities, delivering a detailed picture of each session.
Pernod Absinthe and Maison Kitsuné explore cultures of forgotten capitals through the prism of music
The spirits brand Pernod Absinthe and the electronic music record label and fashion brand Maison Kitsuné have collaborate for the second consecutive year to launch a new multi-faceted project. The creative effort incorporates passion for adventurous travels around the globe, music and offbeat design. Maison Kitsuné is releasing a series of five short music documentaries to tell the world how the brand’s creative team sources inspiration from various distant parts of the globe. To support the launch, Pernod Absinthe released a limited-edition bottle with an eye-catching artistic design by Maison Kitsuné.
Nike reviews the 10+ years of the international sports career of LeBron James, the basketball icon of today and one of the brand’s ambassadors. To mark the occasion, Nike has created an interactive experience “LeBron James: A Decade in the Making” that highlights every milestone of the player’s on-court evolution since he made his debut for the U.S. national team at the 2004 Olympics. Along with a retrospective of his achievements, Nike features styles from the LeBron shoe series.
As part of its fall-winter 2013 campaign, adidas Originals is rolling out an effort, SneakerSwitch, packed with fan creativity. The brand is inviting public to try its miadidas customization feature and share the result for a chance to receive a one-of-a-kind shoe that is designed by adidas ambassadors or other winners of the competition.