Adidas is launching a one-of-a-kind iOS application, Snapshot, that enhances the footballers’ experience by providing a deeper insight into their performance. The Snapshot’s software allows to track, record and analyze football shots, helping the athletes master their skills.
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Intel and Toshiba team up again for a social film, The Power Inside, which will combine Hollywood talent and fans’ acting power. The six-episode project is about an invasion of aliens called Uricks that get thrown back by brave and young guys with the help of the Ultrabook technology. The project follows Intel/Toshiba’s Emmy-winning film, “The Beauty Inside” (2012) and the first social thriller “Inside” (2011) that also put fans in the heart of the production.
Wieden+Kennedy Amsterdam has come up with a design solution for the teen-targeted Coca-Cola Music platform that celebrates its living beat through technology. They have created a special app, Dynamic Logo Creator, that generates unique sound signatures based on particular songs—an iconic contour bottle is the major element of the logos. The idea of an ever-changing logo has been put at the heart of the new visual identity for Coca-Cola Music.
KLM is launching a creative competition to raise awareness of how dangerous an addition to a mobile phone can be. Hosted on the open platform, Eyeka, the contest is inviting the global community to send in their short humorous clips demonstrating “hilarious and dramatic consequences” of using a smartphone non-stop.
Nielsen, a global consumer insights company, has conducted a survey to define the differences in the behavior of modern shoppers across the globe. The «New Wealth, New World» study, based on opinions of more than 29,000 online respondents in 58 countries, shows that in different regions people are driven by different factors (sometimes, opposite ones) when choosing consumer goods.