Mark Zuckerberg (Facebook), Sergey Brin (Google) and Yuri Milner (Digital Sky Technologies) along with some other notable figures in the IT sector have joined forces to launch the Breakthrough Prize in Life Sciences Foundation to foster researchers in the biotech sphere. The list of founding sponsors also includes Zuckerberg’s wife Priscilla Chan, Brin’s wife and co-founder of 23andMe Anne Wojcicki as well as Art Levinson of Apple, who has been appointed the Chairman of the Foundation’s board.
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BlackBerry has finally started the “Keep Moving Projects” cultural influencer program, which was announced at the launch of new Blackberry products earlier this year. The brand’s creative director Alicia Keys along with Robert Rodriguez and Neil Gaiman are inviting the global audience to work with them on a series of projects, which require creative vision and desire to leave a mark. Alicia’s and Neil’s projects have already been launched, while Robert’s one is yet to come.
BMW is rolling out an international campaign, revolving around the brands’ unparalleled design solutions and ultimate visual perfection paired with great performance. The automaker’s new multimedia marketing effort, created with the focus on design and dynamics, is launching worldwide in the first quarter of 2013. It includes a TV spot, an app for iPad and Andriod tablet as well as print and online promotions. The «Designed for Driving Pleasure» campaign, developed in partnership with BMW Design and realized by Servicplan, has been already rolled out across Germany.
KLM helps its customers get the maximum of their travels. The airline company is inviting travelers to use the newly launched service, “KLM must see map,” to crowdcourse an actual high-quality printed city map, which includes tips from your friends in social media. The online service has been launched as the major pillar of the campaign under the same name, devised and developed by Dutch agency Code d’Azur.
Adidas is set to revolutionize running with the new shoe Energy Boost featuring the BOOST cushioning technology, which gives a runner the highest energy return than any other shoe, the brand claims in the statement. The product belongs to adidas Energy Running line and aims to become the real turning point for the history of running.
In 2013, Levi’s legendary jeans style, Levi’s 501, marks its 140 anniversary, and the brand encourages its fans from across the globe to join the celebration on the dedicated page. The jeans, which have been evolving and updating over the past decades to fit the new style movements, managed to preserve its authenticity and original spirit. This is perfectly reflected on the special digital wall, Levi’s501.com.
PUMA launches a totally new cross-category platform, which includes marketing campaign as well as innovative additions to the brand’s major product categories, Football, Running, Training, Golf and Fitness. The name of the new platform is «The Nature of Performance,» and it is designed to tie the brand’s performance categories even closer using one distinct approach, “a consistent voice, look and feel,” writes the company in the press note.
Bud Light Platinum is becoming even more musical—following in the footsteps of BlackBerry, Pepsi, Coca-Cola, Intel and Polaroid, which invited music artists to be their creative directors, the beer brand tapped singer and actor Justin Timberlake for the same position. The celebrity, who is one of the co-owners of MySpace now, will “provide creative, musical and cultural curation for the brand.» Bud Light Platinum is Bud Light’s extension with higher alcohol content, launched in 2012 as a product for nighttime party drinkers.
H&M has released an ad starring David Beckham, which was announced earlier this year. The soccer celebrity, who has been collaborating with the retailer on the underwear collections, got featured in a spot running down the streets of Beverly Hills just in his latest line of Bodywear (a pair of Navy Green, Boxer Briefs).