Marc Jacobs replaces Jean Paul Gaultier as the creative director of Diet Coke for 2013. The brand, which celebrates its 30th anniversary in Europe this year, has tapped the fashion designer to design the new packaging (“whimsical, feminine” as he confessed to WWD) for the diet version of the legendary drink and to handle the creative part of the brand’s promotions in 2013.
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Google continues to share some magic and fairy-tale spirit with unparalleled online experience. Following the launch of Cirque du Soleil “Movi.Kanti.Revo” project, the tech giant unveils its latest Chrome Experiment, which its tied to the upcoming release of Disney’s Oz The Great and Powerful. This project, created in collaboration with Disney and UNIT9, opens a door into the world of the new story, which is inspired by The Wonderful Wizard of Oz, and enables users from all around the globe to explore a dusty Kansas circus as well as the magic land, which is full of miracles and unexpected twists.
ABSOLUT Vodka launches a new limited-edition bottle, originating from the brand’s previous project, ABSOLUT BLANK, which was launched back in 2011 and engaged celebrated artists from across the globe. It’s always better to start with a clean sheet—or a blank bottle,—so the new urban flower-inspired ABSOLUT VODKA BLANK EDITION by Dave Kinsey had a really good platform to grow on. In the new bottle print, the contemporary artist and designer explored the connection between emotional and environmental in his well-recognized “mural paintings” style.
Google has changed its search engine ranking algorithm to help fight with spam and make the results of users’ searches more organic and relevant to their query. The latest global 24th update of Google Panda algorithm was introduced in late January this year and affected 1.2% of the English-language queries. This generated much talk in the professional web optimization circles, so PM Digital has studied the new changes and released a report titled “30 Ways to Move Beyond Traditional Link Building,” which outlines the strategies to improve today’s SEO performance in the re-shaped world of Google search.
Nokia is set to further research graphene, the recently discovered world’s most durable, thinnest and lightest material ever, and find revolutionary ways to boost the technologies and improve life across the globe. The corporation is one of the members of the Graphene Flagship Consortium, which includes 74 partners from the industrial and academic sectors—the group was chosen by the European Union for the Future and Emerging Technologies (FET) program, which will be allocated 1 billion euros to be spent on researches over the next 10 years.
Louis Vuitton has tapped three urban artists to create unique prints for the brand’s Spring-Summer 2013 collection. The street art creatives have re-imagined the regular giant silk scarf to give it a pinch of fresh unconventional energy.
The women wardrobe piece comes in three different styles by Retna, Os Gemeos and Aiko (“love” in Japanese) with prints, which suit any look and fit any occasion. They can be found in the U.S. store of the brand in particular.
Today, clothing, footwear and accessories brands are expected to contribute not only to the development of fashion culture, but also to making the world a better place through supporting eco-focused and philanthropic projects. Michael Kors is joining this movement (H&M, Ralph Lauren, and many more) by launching a multi-year long-term partnership with the United Nations World Food Programme (WFP), aiming to fight hunger in the world. This partnership come as a follow-up to previous local initiatives by the brand, aimed at eradicating the hunger issue.
Google is announcing its third annual Google Science Fair to discover young talents in the scientific and engineering fields and support the future of technology by recognizing new geniuses today. In partnership with CERN, the LEGO Group, National Geographic and Scientific American, the tech giant is encouraging young scientists aged 13-18 to come up with their own unconventional ideas on how to make the world a better place.