Nobody knows when he or she dies, but Diesel can predict how many days you will live. To promote its collection of timepieces, the brand has launched a new campaign on its website, which helps users count how many days of life they still have.
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Maison Lancôme teams up with Alber Elbaz, the head designer of fashion giant Lanvin, on a “deeply audacious” and “exceptional collaboration,” which is due to arrive in early summer, on June 15. So far, brands don’t say much about the upcoming make-up collection, but it’s clear that the new range will be very feminine since Lancôme celebrates “joyful femininity” with its products, and Elbaz’s “approach is naturally in tune” with the brand.
Penélope Cruz has starred in Loewe’s SS 2013 campaign, which features a collection inspired by Gala, wife and muse to the surrealism genius Salvador Dalí.
The campaign for the Spanish brand, which has 170 boutiques around the globe, was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott at Palacio Marqués de Villafranca in Madrid (the duo are working for the brand for the fifth consecutive season).
Following the example of Red Bull and Virgin, which are definitely in love with space, AXE (Lynx) launches its own space-related initiative. The brand is providing its fans from around the globe with a hilarious once-in-a-lifetime opportunity to win a trip on board of the Lynx suborbital spacecraft. While previously the brand used to focus on the controversial theme of male-female relationship, now it goes big and serious. The AXE Apollo project has become the biggest and most ambitious initiative of the brand’s 30-year history.
These days at CES, the world’s largest tradeshow for consumer technology, one may see the tomorrow of the domestic appliances, home entertainment, computer and phone devices and much more. The biggest ground-breaking innovation in the field of home entertainment is probably the new generation of OLED TVs—curved and super-thin, with deeper, richer colors and stunning contrast,—unveiled by two rivals, Samsung Electronics Co and LG Electronics.