Fall is time to start choosing items for your spring wardrobe and accessories range, so the iconic watch brand Swatch and accessory designer Fred Butler teamed up to create a new collection of striking limited edition watch. The result of the collaborative effort embodies the spring spirit and the brand’s stylistic approach—the new kaleidoscopic watch has a hexangular shape and its colour palette if full of vibrant neon shades, so the accessory looks like a rainbow.

Microsoft has released a campaign to promote its upcoming tablet Surface, which is to be available to purchase next week. The new promotion has arrived just in time for the launch of the pre-Christmas advertising season, thus encouraging more consumers to buy Surface tablets as gifts to their loved ones (though, the adverts do not relate to the hottest shopping season directly). With this move, the tech giant is definitely enters the battle with its major competitors, Amazon, Google and Apple, which also have something to offer.

Celebrated director Jonas Åkerlund, who collaborated with such brands as Stoli, Dior and Martini to name but a few, has created a movie for H&M. The Swedish apparel retailer focuses on style and exquisiteness in a new 5:45 film starring actor Joel Kinnaman, promoting the Fall/Winter 2012 collection for men. The brand tells a story of a guy, who is riding in a cab along rainy night streets of London and sees many interpretations of himself (even on banknotes and graffiti murals) everywhere in different apparel.