To let people communicate with each other not only virtually, Facebook is rolling out a new Gifts service allowing users send small real gifts like chocolate, Starbucks gift card or teddy bears to one another.
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This year the executive creative body of ABSOLUT VODKA company, Absolut Art Bureau, has partnered with the quinquennial exhibition of modern and contemporary art dOCUMENTA (13), which has taken place from June 9 to September 16 in Kassel, Germany, as well as become a sponsor and supporter of another art event Art 43 Basel in Switzerland.
Google and Cirque du Soleil are unveiling a stunning online experience, which mirrors the circus’s unparalleled approach to making miracles by going beyond the laws of physics as well as the limits of a human body’s abilities. The new online project dubbed Movi.Kanti.Revo (which means “moving, singing and dreaming” in Esperanto) takes the audience into the dimension where magic happens to them. All you need to become part of this stunning sensory Chrome experiment is to follow the link in a browser that supports WebRTC, like Chrome plus have a microphone and a camera on your computer device. You can get into the whole thing even if you don’t have a cam and a mic, but they definitely add more fun to the experience.
Brands do not only provide people with goods, they also create jobs and help people build their careers, either by hiring or by motivating them. In fall 2011, Starbucks launched the Jobs for USA platform to support small businesses and people behind them, and this year Benetton, the recognized leader in sharing positive power across the globe and encouraging people to have a brighter attitude, helps the enemployed youth.
Google has re-imagined its Creative Sandbox platform to deliver inspiration to creative minds in advertising agencies across the globe through successful online ad projects. For the past four years, Creative Sandbox used to be a title for offline events hosted by Google for creatives, but now it has expanded to an online treasure box of groundbreaking experiences. The destination is showcasing digital campaigns’ case studies, unveiling the basic components of the projects, and inviting ad professionals and emerging creators to explore and share the best examples of digital work.
To celebrate its deep connection with music since 1960’s, the British auto brand MINI launches an apparel and accessories collection for him and her —Sound of MINI. The design of the items is heavily inspired by the British culture and distinguish features of local pop music. The new collection, which is “running the gamut from ‘loud’ (bold, eye-catching prints) to ‘soft’ (minimalist styles and understated looks),” is set to be available from the MINI Online Shop and selected MINI dealerships starting September 2012.
Coca-Cola is committed to spreading happiness across the globe using all methods and approach possible. Philologists note than when people are heaving their meal, they are more and their sub-consciousness is more perceptive and the information they gets into their mind easily. That’s why it’s important to eat and drink with people you love and in the positive atmosphere. Coca-Cola can provide that. The iconic brand, which launched the Happiness Truck and the Happiness Machine, introduced its Happiness Table to people in Naples, Italy.