Lady Gaga, a person who has become a real brand over the past years, never misses an opportunity to team up with companies (her creative partnerships include collaborations with Polaroid, Barney’s and more) to create visually stunning designs. But the pop diva is creative enough to craft her own breakthrough products—the mother of all monsters is launching her first-ever fragrance LADY GAGA FAME for women in September 2012.
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MINI is making it big for the upcoming Olympic Games in London by releasing a short action movie titled The Britalian Job, heavily inspired by the classic 1969 film The Italian Job. The 5:29 video, which celebrates the brand’s partnership with the Team GB and Paralympics GB, is revolving around a detective story that ends well.
Electrolux is looking for a correspondent to cover the Electrolux Design Lab final event, which is slated for this fall, in a plethora of social media channels including Facebook, Blog, Twitter, YouTube, Pinterest. The brand, which is committed to introduce innovations to every house, understands the importance of heavy social media presence and is sharing the brand’s passion. The winner will be invited to attend the final event in Milan and contribute to the extensive media coverage across the major social media platforms.