Electrolux Is on the Lookout for a Design Lab 2012 Social Media Reporter

Electrolux is looking for a correspondent to cover the Electrolux Design Lab final event, which is slated for this fall, in a plethora of social media channels including Facebook, Blog, Twitter, YouTube, Pinterest. The brand, which is committed to introduce innovations to every house, understands the importance of heavy social media presence and is sharing the brand’s passion. The winner will be invited to attend the final event in Milan and contribute to the extensive media coverage across the major social media platforms.


Photo: Electrolux Design Lab logo 2012

Electrolux says that “a member of the Electrolux Design Lab team will act as a mentor and coach for the correspondent throughout the final event.” The reporter’s duties will include co-ordination of social media final event activities such as online advocacy, interviewing, writing content, posting promotional content and maintaining content calendars. The selected representative will also have to engage Electrolux fans and help elaborate a strategy and communication schedule before, during and after the final event. Since the Electrolux Design Lab finals is a very important event, Electrolux asks to apply only those people who are really professional, with perfect interpersonal and communication skills, both written and verbal.

The brand aims to find a person, who is “highly self-motivated and proactive with ability to work both with minimal supervision and as part of a team environment, have the ability to keep a level head and maintain grace under pressure, and have knowledge of and passion for social media.” The applications should be sent to designlab@electrolux.se, and the winner will be chosen by a jury, which will include the Electrolux Design Lab team and a representative from Design42day. The company doesn’t specify how long the submission period will last, so the sooner you send the application, the better.The reporter’s expenses including travel and hotel stay in Milan during the final event will be paid by the company.