Diesel has extended its partnership with Ducati that launched in 2011 with the sponsorship of the Ducati Team in MotoGP. This year, the iconic apparel brand introduces the Monster Diesel capsule collection.
international
Diesel is kicking off a new campaign to promote the new version of its bold fragrance ‘Only the Brave,’ launched back in 2009. Since the new fragrance inherited the brand’s extravagant and rebellious nature, the new campaign was to encompass all these traits, so the brand commissioned Fred & Farid Paris, one of the most brave-hearted advertising agencies, which recent works includes ‘wild and mad’ promotions for Wrangler, to develop the campaign, promoting the new Only The Brave Tattoo. As to the original soundtrack, Diesel tapped Sizzer Amsterdam’s Michiel Marsman and Marcel A. Wiebenga to supervise music creation—the score with an electronic-eighties twist was composed by Captain Bee’s Knees.