Brands, which represent after-hours life, often provide its fans with a detailed partying and dating guide (usually, alcohol brands embark on this mission as the example of Carlsberg proves), but technological giants also have something to tell the world when it comes to interpersonal relationship. Sony Europe has teamed up with French agencies Reflex Virtual and Point-Barre to release a hilarious webseries entitled ‘A Geeks Guide to Get Girls’ starring Bruno Sanches, Loïc Bartolini and Loïc Fieffé as nerds who are trying to turn into machos in the eyes of the girls who live next door. The time has come when technology helps improve personal life.
international
Google continues to develop its social network. The company has unveiled brand pages for Google+ that allow businesses and brands to join it. When Google+ was just launched brands rushed to create pages but Google asked firms to stop creating Google+ profiles for a while. It took several months for the tech giant to launch business pages.
Personality tests aimed at figuring out one’s way of thinking will never be out of fashion. Building on the success of such questionnaires, Hyundai has launched a new global campaign New Thinkers Index on online platform to provide visitors with a chance to explore the notable thinkers’ outlooks (ones of actors, musicians, outstanding athletes and other notable people), read articles and watch a series of short 4-minute videos revolving around the think theme and take a test online to figure out how well they do in eight major areas of thinking ranging from natural and interpersonal to music and visual.
Avon Products, Inc. has marked the celebration of its 125th anniversary year at the Avon Foundation for Women Global Voices for Change Gala by honoring global champions working to end breast cancer and domestic violence. Within the event the winners of Avon’s global online singing talent search for women and songwriting competition for women and men, Avon Voices were announced.
Levi’s is committed to making its jeans as ‘planet and people-friendly’ as possible by adopting water-saving and sustainable sourcing goals and tracking the life-cycle of jeans to see its environmental footprint—as it turned out, water use impact from growing cotton is the biggest (49%), followed by consumer use (45%). Following the launch of Water<Less jeans, the Levi Strauss company is releasing 2 million pairs of Levi’s and dENiZEN jeans containing sustainably farmed fiber, a blend of Better Cotton, which is grown under the Better Cotton Initiative in a way that is healthier to the environment and communities, and other fabrics.
A bunch of positive and negative things can happen within just one hour, one can get yet more in a single day—to say nothing about seven billion people living on the planet now. Vimeo, WWF, UN, Water.org, American Red Cross, The International Red Cross and Red Crescent Movement and around 60 humanitarian organizations are supporting the One Day on Earth project, which is launched to showcase the life of people across the globe in 24 hours. Everyone is invited to contribute their voice to the project by sending in footage about how they and people around them live on 11.11.11. The registration is now running on the OneDayOnEarth.org website.
With Christmas arriving in less than two months, brands which are associated with this holiday most have a great opportunity to come on the forefront of promotional activity in winter. Beer is not likely to be the symbol of Christmas and doesn’t relate to it in any way, but Stella Artois does. The history of Anheuser-Busch InBev‘s lager brand roots deeply in this holiday (Stella means star in Latin, for the iconic Christmas star), and that’s why Stella Artois always have something in stock to surprise its fans for Christmas, from digital eco-cards to divine advertising. Just like Starbucks did in early 2011 celebrating Chinese New Year, Stella is releasing an exclusive eight-track holiday EP dubbed Under The Holiday Star to contribute to the festive spirit all across the globe.