Each century and each decade has its own food trends, which arise from changes in the modern culture and influence the culture simultaneously. So, culinary can be named one of the most powerful tools in shaping tomorrow’s attitudes and likes, and that’s why we need to know these tendencies. The international manufacturer of home appliances Electrolux has surveyed the world’s most influential food critics and chefs to reveal the top trends in the culinary world—as it turns out, now the hottest thing in this area is “a Scandinavian bistro style slow street food restaurant with Japanese influences focusing on local ingredients,” says the press release.
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With its numerous social and educative initiatives, PUMA spreads the message of peace and love all around the globe—as part of this commitment, the sports lifestyle giant supports independent documentary and encourages people in developing countries around the globe to ‘kick the ball’ as well as helps address environmental problems. But PUMA is not only the brand which ‘operates on the ground,’ it also reaches out into the sea with its marine preservation campaign. Now, ahead of the Volvo Ocean Race, in which the brand is participating, it has launched a short environmental documentary film ‘Home Oceans,’ dedicated to the modern problems of sea and focusing on the most troubling issues such as rising floodwaters, changes of ecosystems, extinction of sea animals to name but a few.
Soft drinks brands often inspire consumers to think out of the box and push their creativity further by motivating them to delve into a new experience. After you refresh your body, why not continue with refreshing your mind? Nestea launched the brand’s first-ever global integrated marketing campaign dubbed ‘The Start of Something Different’ to encourage people around the globe to embrace completely new ideas and open their hearts to new activities. To reach global audience, the brand used a range of social and interactive elements, created by Wieden+Kennedy.
The Procter & Gamble Company has released its 2011 Sustainability Report. Titled ‘Commitment to Everyday Life’, the report demonstrates P&G’s achievements over the last year from decreasing the environmental footprint of products to delivering sustainable product innovations to the market. The report is available online.
The Swedish apparel giant H&M announced its news. First, H&M has updated its 2011 Fall line. The new Conscious collection celebrates the theme of Swedish folklore. After commiting to the Greenpeace’s ‘Detox’ challenge, H&M emphasizes its usage of eco-friendly materials. Every item in the collection is made with more sustainable materials, from organic cotton or linen to recycled wool and organic hemp. The items have embroideries and also some exclusive home decor pieces.