WWF and Leo Burnett have teamed up for the Pets4Pets Project that puts Italian kids into the very heart of a process of creating real ads.
Italy
The Salvatore Ferragamo fashion brand tells the personal story of its founder in a 26-page graphic novel, Making of a Dream, illustrated and written by animator and cartoonist Frank Espinosa. The comic book stylistically aligns with the exhibition, The Amazing Shoemaker, which is now open at the Museo Salvatore Ferragamo.
TBWA\Italy, street artist Ozmo, Fondazione Humanitas and digital publishing house/event venue First Floor Under merged art and anti-smoking health advocacy effort in one project, Smok-Ink. Together they’ve created a one-of-a-kind installation, a 60 square meter diptych that is entirely hand-painted with ink extracted from the cigarette smoke.
While Louis Vuitton’s promotional video by Love Magazine, starring models as prostitutes, is rising a wave of criticism among female rights activists, the latest activity from British fashion designer Vivienne Westwood contributes to the positive change in the women’s world. The fashion label has raised awareness about domestic violence against women using the window display at its flagship store in Milan. The displays featured mannequins with bruises all over their white plastic bodies to inspire female victims to break the silence.
BMW has collaborated with internationally celebrated French design duo, brothers Ronan and Erwan Bouroullec, to create a state-of-the-art installation for the Salone del Mobile 2013, taking place in Milan April 9-14. The new construction named QUIET MOTION mirrors the BMW’s design philosophy and the fair’s mission to showcase the innovative approaches in the field of furniture and living space design.
A range of styles from the Prada fashion house and its Miu Miu brand influence the collection of dresses for the long-awaited Baz Luhrmann‘s film adaptation of The Great Gatsby, which is to be released in May. Miuccia Prada has unveiled a series of sketches for over 40 looks for the movie, which were developed by the Italian fashion label and costume designer Catherine Martin. According to Vogue, each of the sketches is “inspired by the creations of Miuccia Prada from the archives of the last 20 years.”
In 2013, Lamborghini is celebrating its 50th anniversary and hosting a series of events and promotions to mark its birthday. The iconic luxury sports car brand has released a video teaser, in which it showcases its achievements in car building and looks back at its history. Lamborghini has also launched a dedicated website, www.lamborghini50.com with information on the event, which will become the culmination of the year-long celebrations, hosted in Italy and abroad.