Jack Daniel’s has launched a ‘drinking school’ but not to teach people how to quaff. The ‘Jack Daniel’s Drinking School’ was created to educate consumers about responsible consumption via an on-line based program launched together with BeMyDD.
Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by Arnold Worldwide in Boston, with the “It’s not what’s under the tree that matters, it’s who’s around it” tagline. The Brown-Forman Corporation’s brand believes that the new ‘barrel tree’ approach will touch people’s hearts for years, and will become as iconic as Coca-Cola’s Christmas elements. “We hope it will be the start of a new tradition,” tells Carmen D’Ascendis, director of global marketing for Jack Daniel’s at Brown-Forman in Louisville, Ky, to The New York Times.
Jack Daniel’s Tennessee Whiskey announces the release of its new Tennessee Whiskey-based ready-to-drink beverages in the United States. Scheduled to hit shelves in March in most U.S. markets, the perfectly mixed beverages offer consumers a convenient way to enjoy the legendary Jack Daniel’s Old No. 7 with some of America’s favorite mixers.
Just in time for spring and summer, Jack Daniel’s Country Cocktails introduces its newest flavor, Ginger Splash. Jack Daniel’s Country Cocktails is the line of refreshing ready-to-drink malt beverages from Jack Daniel’s suitable for a wide variety of occasions. Ginger Splash is available on shelves nationwide beginning in March 2010.