To commemorate the 75th anniversary of the repeal of prohibition and the 70th anniversary of the reopening of the distillery, the whiskey brand Jack Daniel’s has launched an auction, where any person of drinking age can make a bid and get limited edition Jack Daniel’s memorabilia. The auction is arranged at the, and you can make your bid with Daniel’s Dollars.

The artists and producers from bicoastal U.S. directing collective Brand New School are very proud to announce the debut of their latest project work, a cross-media campaign for Jack Daniel’s Tennessee Whiskey. Conceived and managed by top brand executives with the creative and account teams at the Boston offices of advertising agency Arnold Worldwide and Louisville based Brown-Forman Corporation, the «Label Story» campaign features cinema/broadcast spots and arena executions for exhibition at select major sporting events, all of which were created by Brand New School.