The most «happiness-provoking» soda brand, Coca-Cola, has recently launched a half musical, half social experiment in Tokyo, Japan, to capture the sounds of happiness and then mix them up with a familiar «pshhhh» sound that you hear when open a Coca-Cola bottle.
Japan
Jim Beam has tapped Leonardo DiCaprio for an advert, which is airing exclusively in Japan. Surprisingly enough, the brand has not engaged the Hollywood A-lister in a massive campaign—the highest paid actor in 2011 stars in a simple (and a bit odd) short commercial. In the ad, which is just 17 seconds long, Mr. DiCaprio first appears as a sculptor and then turns into a magician.
McDonald’s has changed its name in Australia—now, consumers can spot the McDonald’s Aussie nickname, Macca’s, on the iconic arches signage at selected restaurants across the country. The change for the Aussie nickname has been made as part of the DDB Australia’s campaign launched to celebrate the national Australia Day (celebrated on January 26) at McDonald’s.
Probably, the one of the best ways to immortalize a brand is to release a book dedicated to it. This approach has been used by a range of brands including IKEA, Nivea and Coca-Cola to name but a few, and New Balance decided to join these ranks. The sportswear brand has released a book titled Let’s Make Excellent Happen, in which it explores its most successful collections of the past and highlights the upcoming Fall/Winter 2012 collection.
Blacklist’s Tendril has created a new spectacular brand film for the launch of the new edition of Nike’s CTR360 midfielder cleat, a boot designed for better ball control. The video will be displayed at Nike’s London flagship shop and stores across Europe. Recently, the company has also revealed an interactive video called Field created to celebrate its FuelBand.
For real collectors, owning something is not enough, they strive to swap their valuable items with others. This philosophy is behind new Nike’s project Nike Shoe Boxxxx in Japan, which invites the brand’s consumers to create virtual collections of Nike sneakers. The new initiative has been rolled with the dedicated app on Facebook, allowing users from around the globe to reveal their inner sneaker enthusiasts and collectors.