Over the last five years, Pepsi Japan has introduced more unconventional cola’s than Pepsi has launched on other markets. The latest innovations from the brand include a weight gain preventing variety and a winter holidays edition, which have bold and non-traditional cola flavours (which is quite a traditional move for Pepsi Japan).

Photo: Pepsi White 2012, www.japantoday.com

Just in time for Christmas, the brand released its 2012 Pepsi White drink, which now has the tangerine flavor. The bottles with white labels featuring colourful snowmen will be available at $1.70 in Japan starting December 11. The white line was launched as part of Pepsi Japan portfolio back in 2008, and then it was Pepsi & yogurt-flavored beverage.

Christmas season is traditionally the time when we eat more tasty and high-calorie dishes than usual and gain weight. So, PepsiCo launches a special drink that “reduces the absorption of fat,” writes Suntory International Food Co. in Japanese (we used Google Translate to put the press release in English).

It’s not like zero or diet cola products, which help gain less weight—Pepsi Special is for those, who want to get their calories without any fear of having them turned into fat. The magic effect is provided by the indigestible dextrin (dietary fiber).

“The drink is actually designated as a ‘food for specified health uses.’ This means the product is regulated by the Japanese government and has its seal of approval. Pepsi Special actually contains indigestible form dextrin, which is used as a dietary fiber supplement and makes it difficult for the body to absorb fat while eating,” reports www.kotaku.com. The new product hits Japanese market on November 13—it will be sold for about $1.87 per bottle.

Photo: Pepsi Special, www.suntory.co.jp