In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto—ancestry, prestige and tradition—Jose Cuervo unveiled the 2011 edition of Reserva de la Familia. The 16th installment of the limited-edition handcrafted wooden box collection is adorned with the artistic styling of celebrated tattoo artist Jerónimo López Ramírez, known in the tattoo community as ‘Dr. Lakra.’

Jose Cuervo, the world’s best-selling tequila, issued a public invitation to Eliot Spitzer, the former New York Governor to enjoy a weekend of responsible festivities in Las Vegas at the CuervoGames National Finals on October 30.  Outraged after hearing that he, a 1984 graduate of Harvard Law School, was denied admission into the Harvard Club last week, Cuervo has offered to cover his travel and expenses and provide weekend-long VIP access at what promises to be one of the most legendary weekends of the year.

Big brands, both relating to Latin America and not, are gearing up for celebration of the Mexico’s bicentennial on September 16. Soon after the release of the Hennessy commemorative bottle, Jose Cuervo is also tapping into the festive movement with its light-hearted project, inviting consumers to grow giant mustaches.

Jose Cuervo is launching a large-scale campaign called «Cuervo Games», which is to bring its «Live Legendary» tagline to life. The promotional movement is going to hit 20 American cities and find people who can literally fight for victory. The tequila brand is looking for squads online via its Facebook fan page. To become a participant, the team has to get most votes.

In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto – ancestry, prestige and tradition – Jose Cuervo International unveiled the 2010 edition of Reserva de la Familia. This year the limited-edition handcrafted wooden box for the 15th installment to this collection is adorned with the artistic styling of Pablo Vargas Lugo.