In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto – ancestry, prestige and tradition – Jose Cuervo International unveiled the 2010 edition of Reserva de la Familia. This year the limited-edition handcrafted wooden box for the 15th installment to this collection is adorned with the artistic styling of Pablo Vargas Lugo.
Reserva de la Familia is an award-winning Extra Anejo (aged) Tequila made from hand-selected, 100% pure blue agave grown in the Cuervo estate’s richest volcanic soils. Reserva de la Familia, a crown jewel of the Jose Cuervo portfolio, is considered to be a collectable masterpiece by spirit connoisseurs around the world for both its superior taste and uniquely designed packaging. Each year since 1995, the Cuervo family has selected a renowned Mexican artist to paint the new handcrafted wooden box for its ultra-premium vintage Tequila – part of its continuing support for promising Mexican artists and local culture.
This year’s edition features the artistry of Pablo Vargas Lugo, whose work has been featured in more than a hundred exhibitions around the world. Vargas Lugo’s art is not limited to any specific style, technique or theme, but rather he creates works characterized by an apparent simplicity of form, which hides a web of visual and conceptual operations.
«The craftsmanship in the development of the Reserva de la Familia liquid and packaging is a true labor of love,» said Juan Domingo Beckmann, Executive Director of Casa Cuervo and the 10th generation of Jose Cuervo descendents. «It is our privilege to share the spirit of Mexican culture, and the artists that contribute to it, with the world through these distinctive and powerful forms of expression.»
Reserva de la Familia has a full, mellow taste that combines floral, agave, vanilla, nut and Cognac-like flavors and is typically sipped in a brandy snifter either straight or on the rocks. Each bottle is carefully assembled by hand, numbered and dated, hand-dipped in wax and then placed in the handcrafted wooden box. The 2008 Reserva de la Familia is expected to be available in most U.S. states in March for approximately $100 per 750ml bottle (price varies per market).