IKEA has launched a series of small joyful promotions both as part of its previous campaigns and as standalone mini projects. Kicked off in three different countries, the UK, Poland and France, these initiative are revolving around cats, chairs and carpool, and are united by one thing—the company’s strong dedication to delivering comfort by being eco-friendly (as well as simply friendly), loving and proving the durability of its furniture.
Huggies teamed up with JWT Entertainment (a unit of JWT London, the agency behind the kid in denim diapers) to create a project dubbed “Huggies Little bundle of laughs” for mothers- and fathers-to-be as well as actual parents to have fun and a good laugh, while sharing stories about their experience of expecting a baby.
Nestlé is promoting itself as one of the most ‘student-friendly’ brands in Brazil. The food and drink manufacturer teamed up with the JWT agency to target the college and young employees audience with a new campaign, in which it is assuring that Nestlé brands can deal at least with one problem in the beginning of ‘adult’ live—the problem of proper nutrition.