The first phase of the launch of the all-new, highly anticipated 2011 Optima—the largest campaign in Kia Motors America’s (KMA) history—begins this weekend as a new made-for-cinema 60-second spot and will begin running at movie theaters nationwide.
Kia
Kia Soul US is encouraging social media fans to become the next big stars on YouTube and win good money from the car manufacturer. Through its new contest «Who’s Next!», the auto brand is inviting every US resident of 18 years or older to upload their unconventional videos to the official YouTube channel of Kia or via Facebook for a chance to become the new viral-maker champion.
Kia Canada is putting two words—Drive (“the force that makes us think big no matter how small we start”) and Change (which “makes us better”)—together to demonstrate that even simple actions can make the world a better place to live. The auto maker collaborated with the David & Goliath agency (Canada) to develop a great campaign, “Drive and Change,” which was designed to bring inspiration and make us believe that important things grow out of our tiny steps.