Kiehl’s is embarking on a space mission to promote its moisturizer for men. The cosmetics brand is launching the old-fashioned spacecraft into the space to test the product in the harshest conditions. The decision of the medium is based on the fact that the brand uses Aerolite material created by NASA to insulate spacecrafts.
Kiehl’s
An award-winning American actress Julianne Moore has been announced as one of Kiehl’s global ambassadors alongside the rock-band Scissor Sisters and American rap-star Pharrell Williams. These stars will be acting as spokespeople for the Kiehl’s Gives initiative comprising several charitable programs.