Kiehl’s, the New York-based skin care company since 1851, announced a continued partnership with amfAR, The Foundation for AIDS Research.
Kiehl’s has been supporting HIV/AIDS charities for a long time. Now, through partnerships with amfAR, the Magic Johnson AIDS Foundation, and YouthAIDS, Kiehl’s has donated more than $1,000,000 to the cause.
To raise funds for amfAR, the company is embarking on the second annual Kiehl’s LifeRide for amfAR, a seven-day charity motorcycle ride, July 31–August 6, 2011 throughout the Northeast. Kiehl’s ride will make stops at five freestanding stores along the way, and make donations totaling $75,000.
Kiehl’s ride will be led by Chris Salgardo, President, Kiehl’s USA and Alain de Cadenet, Le Mans racer and ESPN ‘Speed Channel’ host, with famous motorcycle enthusiasts including Jason Lee, Mark-Paul Gosselaar, Tyson Beckford, Tricia Helfer, Justin Chatwin, Katee Sackhoff, Teddy Sears, Christopher Redman, and Marguerite Moreau.
Limited Edition Ultra Facial Cream, a new version of Kiehl’s customer favorite, will also be introduced, featuring a special motorcycle motif. 100% of Kiehl’s net profits from the sale of this product, up to $25,000, will go to amfAR.
Customers can also support LifeRide by donating $10 to amfAR per SMS. Text LIFERIDE to 80888 and reply YES to confirm. Depending on your carrier agreement, message and data rates may apply.
Kiehl’s will offer a Celebration Discount of 15% off all purchases at each store nationwide and the day of its event. The company also will extend complimentary ground shipping and a week’s supply of Creme de Corps with the purchase of Limited Edition or standard Ultra Facial Cream at www.kiehls.com. Enter the code LIFERIDE upon checkout–offer expires on August 8.
Key partners of the event include BMW of North America, LLC, Les Ateliers Ruby Helmets, Six Point Brewery and more.
«From our inception, it has been Kiehl’s mission give back to the communities in which we do business,» said Chris Salgardo, President, Kiehl’s USA. «I’m humbled that as a company, we not only raise funds for amfAR, but we get personally involved with the cause, and as a motorcycle rider, I’m personally delighted to lead the ride and truly grateful for the generosity of each participant. It is an honor to spread amfAR’s message and celebrate their 25th anniversary. It is also incredibly meaningful to end this year’s ride at our Flagship store in our 160th year of business.»
In April Kiehl’s partnered with Pharrell Williams to present eco-bags.
Starting today, another motorcycle charity initiative is to support online. Harley-Davidson has just launched the auction to sell 2011 Harley-Davidson V-Rod Muscle VRSCF that was signed by the stars of Captain America: The First Avenger to help U.S. veterans.