Not so long ago we reported that Kraft was getting consumers to Tweet about its Macaroni and Cheese Product to get it to one of the top Twitter trends. So, three weeks later we have another unexpected news to report: the food giant shoots TV ads based on the user Tweets posted in course of the Mac & Jinx campaign.
Kraft Foods
Kraft continues to pursue bold tactics for its marketing campaigns. A week ago we reported about its polirizing campaign for Miracle Whip that encouraged each consumer to have their say on why they love or hate the product, and now Kraft’s advertising department introduces a new campaign for Kraft’s Athenos product lineup—even more shocking and controversial and targeting American females in their twenties.
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, is ploughing £6.5m into a new campaign—the Spots v Stripes Race Season—which kicks off today, March 1. Spots v Stripes Race Season will see nine challenges laid down to inspire the nation to play more games. These challenges aim to see if people can be genuinely speedy at tasks they do every day, giving every person in the UK and Ireland a fighting chance of breaking a World Record.
The theme of reuniting people with their loved ones has been successfully employed by a number of brands, including Baileys with its ‘Bring You Home’ project and Nivea’s New Year’s Eve promotion, to name a few. Now, the concept has become the basis for a series of Cadbury’s promotions: while bringing together the nation through the Spots v Stripes campaign in the U.K., the chocolate brand is also reconnecting Aussie families in the new promotional program dubbed ‘The Cadbury Catch Up,’ developed by the Saatchi & Saatchi agency and launched on February, 13.