This week the LEGO Group announced it will build a new research lab called LEGO Sustainable Materials Centre near its headquarters in Billund, Denmark, to develop innovative alternative to plastic used to manufacture the famous brick toys.
Lego
The global brand evaluation and strategy firm Brand Finance has release the annual Global 500 report that analyses the brand strength, financial brand value as well as the brand value growth rates of hundreds of the world’s leading brands.
LEGO has released a film that focuses on the brick sets that contribute to children’s development. LEGO Education has commissioned Ever After Film to shoot a truly impressive piece that revolves around a girl who made up her own emotional story with a happy ending—it tells about a little boy who had a tough life.
Leveraging the success of its 2012’s Australian Chrome experiment, Google how launches a full-scale platform allowing people to construct Lego buildings in any spot of the planet. The Build with Chrome simulator now lets Lego fans create original 3D-graphic buildings in the digital space on any space captured by Google Maps.
Google, a company that always surprises the world with original projects, is now celebrating the 50th anniversary of the Lego brick in Australia. Google Chrome has recently rolled out Build—the largest Lego set ever.
When kids are engaged into a creative project, it can result in something really stunning. LEGO’s brand Duplo has commissioned little kids, whose creativity doesn’t know any borders, to develop the shop windows for the department store NK in Stockholm to. In the new project, conceived by Jung von Matt, Stockholm, the young designers will use their unconventional style and fresh approach, making something unusual, which is still kept under wraps—the brand is inviting its consumers to try and guess what this will be.