P&G rolls out the first corporate brand marketing campaign in Australia and New Zealand. Using its corporate logo and the tagline ‘Touching lives, improving life’ P&G will promote its corporate image on a variety of its brands.
Leo Burnett
Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.
On June 22, at the Cannes Lions International Festival of Creativity, Leo Burnett released the details of a new interactive ad unit created for Facebook. Designed by Leo Burnett Chicago, the new Comment ad lets brands spark conversations among friends by posting a video, photo, link or status and allowing people to respond. Via Facebook’s platform, these conversations, in turn, can engage both a brand’s fans and potential fans at scale.
Fiat 500 released a series of eye-catching prints illustrated by Bruno Nakano promoting the customization service, available at the www.fiat.es website. The concept of the five great prints, taglined ‘Add something, change everything,’ is revolving around the idea of changing one thing to completely re-imagine the basics—by adding just one new feature you can make the whole object evolve to a completely new level.
Sick and tired of sitting all day long in the office without any hope live till the end of the day? Subaru Australia knows that you’re not the only one, who is dying to get away from the office computer as soon as possible, and is promising to stretch out a hand of help to those, whose are already balancing on the edge. Subaru XV Rescue squad are already there to return white collars to normal life.
Leo Burnett, McDonald’s long-standing ad partner, has developed an extremely adorable and extraordinarily delightful TV advert for the US as a part of the chain’s «I’m Lovin’ It» campaign. The animated story about Spaceman Stu, a little boy, who is dreaming of the skies and stars, is sure to be loved both by kids and adult consumers.