Levi’s has found a new way to wash jeans. No, it’s not related to the “Care to Air” green project focused on finding sustainable methods of making denim pants clean—this time it’s all about music. Levi’s is inviting its loyal consumers in to wash their favourite jeans to one of the popular tunes in its Soundwash project.
Levi’s
Continuing the massive “Ready to Work” campaign, this summer Levi’s opened doors of its workshop in San Francisco in Mission District (where one of the first Levi’s factories was built more than a hundred years ago) for consumers to be able to take a fresh look at craftsmanship and produce something great with their own hands. Those, who live too far from the destination point, are invited to the online printshop at www.workshops.levi.com to enter the Bandana Bonanza competition and create their exclusive design of a bandana.
Levi’s is inviting American consumers to watch movies in the open air within the period of August 6—27. The famed jeans maker has teamed up with the Alamo Drafthouse (an American cinema chain) and Gowalla (a social network) to arrange cinematic trips, “Rolling Roadshow,” across the country and give Americans an opportunity to watch iconic movies outdoors. The new initiative comes as a part of the massive “We Are All Workers” campaign, launched earlier this summer.
The pioneer spirit of Levi’s cannot be better epitomized than by top innovators in the field of music. That is precisely what Levi’s intends with their launch of «Levi’s® Pioneer Sessions: The Revival Recordings,» an innovative campaign embodying the music spirit of the denim giant with a diverse group of musicians of the same characteristic.