Endless holiday or How to make money on the New Year All over the world, Christmas and New Year are loved not only by children, but also by businesses. […]
Holiday madness. Christmas and New Year TOP The December sales demonstrated how important it is to keep up with consumer habits. Shopping patterns are actively […]
Animal remarketing. Cases that will change the market strategy. ˜ Today modern people have begun to deal with animals more, than ever: they get pets, play with […]
Pepsi unveils a red-blue-white fashion collection “The Pulse of New Talent” in Dubai Pepsi continues to celebrate its passion for fashion and emerging talent to be closer associated with youth, pop culture and creativity— the emotional attributes that brand strives to communicate along with «refreshment.» Continue reading →
Chris Oates, Brisk Iced Tea brand manager, USA: «Art is a key brand pillar for Brisk» Popsop interviewed PepsiCo’s Brisk Iced Tea brand manager, Chris Oates, who shared his insights on Brisk’s successful efforts in engaging one of the most influential and growing population segments, the urban multi-cultural Millennials in the U.S. Continue reading →